One of the main ways to get messages heard is via the media, whether that be newspapers, TV or online. Matt is a former journalist, so knows a good story when he sees it and has a contacts book full of current journalists across various sectors and disciplines.
Companies, brands or organisations often find themselves in tricky situations. In these times, it’s more important than ever that they get their messages right, and out to the right audiences at the right times. Matt specialises in working in these scenarios to ensure public images are protected as much as possible.
There’s no point telling customers and stakeholders something without telling staff first, as they’re usually the ones people will learn most about companies from. They should be brand ambassadors. Internal communications is just as important as any other form of external communication.
Whether it’s an email to staff members, a newsletter to customers or a sales brochure for new clients, creating easy-to-read, engrossing copy is often key. Matt is Plain English trained, and can create sharp, snappy, concise words for any corporate need.
While there’s still plenty of room for traditional PR in today’s media savvy world, social media plays a vital role in brand awareness. Gone are the days when organisations can shut their eyes and ears to the virtual world – people are talking whether companies listen or not, so it’s better to be informed of what’s going on and let Matt help in widening audiences.